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Comprehensive ERP approach to deliver a modern customer experience

Comprehensive ERP approach to deliver a modern customer experience

19/09/2018 4:18:50 PM | 352

Modern businesses also use "old" local solutions that are often challenging to meet the needs of their customers. The solution to these problems is to completely change the ERP system - upgrade to Cloud ERP.

Tiếp cận ERP toàn diện để mang đến trải nghiệm khách hàng hiện đại

Today, consumers are no longer limited to traditional search and payment methods; instead, they search and pay for products through electronic and online shopping channels, as they provide Not only the price transparency but also the shopping experience for millions of consumers around the world.

The main cause of the challenge is bringing the multi-channel buying experience to the internal ERP system. Essentially, ERP software is built to meet the needs of employees, not customers, and at the same time it also ignores the partners and agents that supply them, which play an important role in exists any business. Today's customers expect accurate information about merchandise balance, order history on cross channels, and order fulfillment. As the internet evolves with new platforms to change the way companies provide products and information to customers, most of them start using e-commerce and non-content management systems. Associated with the recording system. So far, customer data is still scattered throughout CRM systems, e-commerce, marketing, and various recognition systems, making it almost impossible for the company to recognize and attract customers. Most profitable, anticipate demand or ensure business continuity.

The challenge is to spend hundreds of thousands of dollars trying to integrate these discrete systems to meet the company's multi-channel sales expectations. The results were not as expected, as it disrupted the integration with software upgrades, and the lack of ability to provide real-time coverage by massively transmitting data, And businesses are still using software designed to assist employees instead of customers.

Businesses do not realize how much they really need to redesign their core infrastructure. Every aspect of the infrastructure must be evaluated to design around the center, as the customer, from the very beginning. Businesses need to change the overall ERP system with a clear goal of improving the customer experience.

Businesses that direct customers around and directly connect demand with electronic supply chains will last longer. Typical example from Amazon: Amazon has built their infrastructure to take advantage of the product and price transparency around the globe, even pricing it against its competitors.

Today, a business does not need to own any product to sell on its website. If the retailer knows the supplier has inventory, they can still make an order without owning it. And beyond the efficiency of the supply chain is the amazing efficiency from operating in scale. As these businesses grow, the costs associated with the requirements can be handled with less manpower and lower inventory costs.

New businesses that build on the platform of e-commerce and supply chain will gain many unique advantages, including:

  • Ability to track the inventory balance provided by the manufacturer and supplier.
  • Continuous customer service.
  • Ability to identify and evaluate shopping histories, attitudes and preferences of customers.
  • Make customer profiles and product recommendations to better target.
  • Customer service is self-service through low cost online shopping portals.

In order to deliver the best customer experience, it requires industry changes: from organizational structure, culture, and IT systems. This requires a more modern infrastructure built around the customer. A modern infrastructure will be profitable over the years, every decade. But ultimately to achieve the core goal: to give customers a consistent and consistent personal experience across all channels.

On September 25, 1974, Gimasys signed on to become the first Solution Provider for NetSuite in Vietnam, bringing Vietnamese businesses with a breakthrough in the digital era. solution on the true cloud platform.​


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